Dunkin’ has become synonymous with seasonal offerings that captivate customers throughout the year. As 2024 draws to a close, it’s time to reflect on the array of limited-time treats that graced Dunkin’s menu over the past 12 months. From festive holiday beverages to savory summer snacks, Dunkin’ consistently delivered innovative flavors to excite patrons’ taste buds.
The holiday season proved particularly eventful for Dunkin’ enthusiasts. November saw the introduction of the Holiday Cookie Signature Latte, a new addition that quickly became a fan favorite. Alongside this sweet indulgence, Dunkin’ unveiled its first-ever Almond Croissant, expanding its pastry selection to cater to diverse palates.
Dunkin’s commitment to seasonal variety extended beyond beverages and baked goods. The Hash Brown Brisket Scramble Bowl made its debut, offering a hearty option for those seeking a substantial breakfast. This savory dish built upon the success of previous years’ loaded hash brown offerings, demonstrating Dunkin’s ability to innovate while honoring customer favorites.
Overview of Dunkin’s Seasonal Campaigns
Dunkin’ has mastered the art of seasonal marketing with its ever-changing menu offerings. Throughout the year, the coffee giant introduces limited-time promotions that generate excitement and drive customer traffic.
In winter, Dunkin’ unveils a festive holiday menu. This typically includes themed beverages and treats that capture the spirit of the season. The 2024 holiday lineup was set to launch on November 1, featuring new drinks and returning favorites.
Summer brings a shift to refreshing options. Dunkin’ often introduces frozen drinks and fruit-flavored coffees to help customers beat the heat. These seasonal items provide a refreshing twist on their classic offerings.
Fall is synonymous with pumpkin spice at Dunkin’. The chain embraces autumn flavors, often including pumpkin-themed drinks and baked goods. This aligns with the widespread popularity of pumpkin spice products during this time of year.
Dunkin’ utilizes its mobile app to promote seasonal offerings. The app often features exclusive deals and early access to new items, encouraging customer engagement and loyalty.
To further entice customers, Dunkin’ frequently pairs its seasonal menu launches with special promotions or deals. These can include discounted prices or bundled meal options, such as the $5 Meal Deal introduced for the 2025 New Year.
Signature Seasonal Beverages
Dunkin’ unveiled an enticing array of holiday-themed drinks for the 2024 season. These festive beverages combine classic flavors with innovative twists to delight customers during the winter months.
Holiday Cookie Signature Latte
The Holiday Cookie Signature Latte emerged as a new addition to Dunkin’s seasonal lineup. This beverage captures the essence of freshly baked cookies in a warm, comforting latte. The drink features a blend of espresso and steamed milk, infused with cookie-inspired flavors.
A swirl of sweet cookie syrup adds depth to the latte’s profile. Topped with whipped cream and a sprinkle of cookie crumbs, it offers a satisfying texture contrast. The Holiday Cookie Signature Latte quickly became a favorite among those seeking a nostalgic taste of the season.
Peppermint Mocha Signature Latte
Dunkin’ brought back its popular Peppermint Mocha Signature Latte for another year. This classic holiday drink combines rich chocolate flavors with cool peppermint notes. The latte starts with a base of espresso and steamed milk, enhanced with mocha syrup.
A peppermint swirl adds a refreshing kick to the beverage. Topped with whipped cream and a dusting of cocoa powder, the Peppermint Mocha offers a perfect balance of indulgence and holiday cheer. Its return was eagerly anticipated by loyal customers.
Toasted White Chocolate Signature Latte
The Toasted White Chocolate Signature Latte returned to Dunkin’s menu, offering a sophisticated take on white chocolate. This latte blends espresso with steamed milk and a toasted white chocolate flavor swirl. The toasting process adds depth to the white chocolate, creating a more complex taste profile.
Whipped cream and a sprinkle of cinnamon sugar top off this creamy concoction. The Toasted White Chocolate Signature Latte appeals to those seeking a subtler sweetness in their holiday beverage.
White Hazelnut Bark Coffee
Dunkin’ introduced the White Hazelnut Bark Coffee as a new seasonal offering. This drink combines the nutty warmth of hazelnut with the sweetness of white chocolate. The beverage starts with Dunkin’s signature coffee as its base.
A white chocolate flavor swirl and hazelnut syrup are added to create a unique taste experience. The White Hazelnut Bark Coffee can be enjoyed hot or iced, allowing customers to tailor it to their preferences and the weather.
Cookie Butter Cold Brew
The Cookie Butter Cold Brew joined Dunkin’s cold beverage lineup for the holiday season. This drink features Dunkin’s smooth cold brew coffee infused with cookie butter flavoring. The rich, spiced notes of cookie butter complement the cold brew’s bold taste.
Topped with sweet cold foam and cookie crumbles, the Cookie Butter Cold Brew offers a delightful mix of textures. This beverage caters to cold coffee enthusiasts looking for a festive twist on their usual order.
Festive Food Items
Dunkin’ introduces an array of seasonal treats to complement their holiday beverage offerings. These festive food items blend sweet and savory flavors to satisfy diverse cravings throughout the day.
Almond Croissant
The Almond Croissant joins Dunkin’s pastry lineup as a new addition. This buttery, flaky pastry features a sweet almond paste filling. The exterior is adorned with sliced almonds and a dusting of powdered sugar, adding texture and visual appeal.
Dunkin’ bakes these croissants fresh daily to ensure optimal flavor and texture. The combination of crisp layers and soft, nutty filling offers a satisfying contrast. This item provides a more sophisticated option for those seeking an elevated breakfast or snack choice.
Cookie Butter Donut
Dunkin’ embraces the cookie butter trend with this indulgent donut creation. The base is a classic yeast donut, filled with a smooth cookie butter cream. The top features a cookie butter icing, sprinkled with Cookie Butter Crumbles for added crunch and flavor.
This donut captures the warm, spiced notes characteristic of speculoos cookies. The filling’s creamy texture contrasts nicely with the soft dough and crunchy topping. It’s a perfect choice for those with a sweet tooth looking for a unique flavor experience.
Hash Brown Brisket Scramble Bowl
Dunkin’ ventures into heartier breakfast territory with the Hash Brown Brisket Scramble Bowl. This savory dish combines tender brisket, scrambled eggs, and crispy hash browns. Melted cheddar cheese and a zesty tomato sauce complete the flavor profile.
The bowl offers a substantial meal option for customers seeking a more filling breakfast. The combination of protein, carbohydrates, and fats provides sustained energy. This item caters to those who prefer savory over sweet morning options.
Loaded Hash Browns
Dunkin’ elevates their classic hash browns with this loaded version. The crispy potato base is topped with bacon bits, melted cheddar cheese, and a drizzle of Cheddar Queso sauce. Scallions add a fresh, oniony note to balance the rich flavors.
This side dish offers a satisfying crunch and a blend of savory tastes. It serves as an excellent complement to coffee or other breakfast items. The Loaded Hash Browns provide a more indulgent alternative to plain hash browns, appealing to those who enjoy fully-loaded potato dishes.
Seasonal Promotions
Dunkin’ enticed customers throughout the year with appealing promotions tied to specific seasons and holidays. These offers combined value, seasonal flavors, and limited-time treats to drive excitement and repeat visits.
Free Donut Wednesdays
Dunkin’ delighted customers with Free Donut Wednesdays during select months. Members of the Dunkin’ Rewards program received a free donut with any beverage purchase each Wednesday.
This promotion highlighted Dunkin’s signature donuts, including seasonal flavors like Peppermint Mocha and Pumpkin. The midweek treat gave customers a reason to visit regularly.
Free Donut Wednesdays proved especially popular during summer months when paired with iced coffee offerings. The promotion successfully drove app downloads and reward signups.
Seasonal Duo
Dunkin’ offered Seasonal Duo deals pairing a featured beverage with a complementary food item at a discounted price. These promotions typically ran for 4-6 weeks aligned with seasonal themes.
Popular Seasonal Duo pairings included:
- Pumpkin Spice Latte + Pumpkin Donut (Fall)
- Peppermint Mocha + Holiday Cookie (Winter)
- Coconut Refresher + Munchkins Donut Hole Treats (Summer)
The Seasonal Duo strategy showcased new and returning menu items while providing value. It encouraged customers to try seasonal flavors across both food and beverage categories.
Merchandise and Apparel
Dunkin’ expanded its merchandise offerings in 2024, delighting fans with a range of festive and functional items. The collection featured cozy sleepwear, stylish accessories, and playful drinkware designed to showcase brand loyalty.
Festive Pajamas
Dunkin’ introduced a line of holiday-themed pajamas in 2024. The set included a long-sleeved top and matching pants adorned with colorful donut and coffee cup patterns. Made from soft, breathable cotton, these pajamas provided comfort for lounging at home or sipping morning coffee.
Sizes ranged from XS to XXL to accommodate a variety of body types. The pajamas came packaged in a gift box, making them an ideal present for Dunkin’ enthusiasts.
Beanies
The 2024 merchandise collection featured knit beanies in Dunkin’s signature orange and pink colors. These warm, acrylic hats displayed the Dunkin’ logo prominently on the front cuff.
The beanies were designed to be unisex and one-size-fits-most. They proved popular for both practical winter wear and as a fashionable way to show brand loyalty.
Socks
Dunkin’ offered a variety of playful sock designs in 2024. The collection included crew-length and ankle socks featuring donut, coffee cup, and logo patterns.
Made from a blend of cotton, polyester, and spandex, the socks provided comfort and durability. They were available in adult sizes and sold in packs of three or as individual pairs.
Mini Donut Tote Bags
A standout item in the 2024 line was the mini donut tote bag. This circular bag resembled a frosted donut, complete with colorful “sprinkles” embroidered on the exterior.
The bag measured approximately 8 inches in diameter and featured a zippered closure. It came with an adjustable shoulder strap and could be used as a purse or decorative item.
Dunkin’ Bling Cup
The Dunkin’ Bling Cup was a glittering addition to the 2024 merchandise lineup. This reusable tumbler featured a clear plastic exterior studded with pink and orange rhinestones forming the Dunkin’ logo.
The cup held 24 ounces of hot or cold beverages and came with a reusable straw. Its eye-catching design made it a popular choice for social media photos and as a gift item.
Visual and Digital Enhancements
Dunkin’ embraced visual and digital innovations to enhance its seasonal offerings throughout the year. The brand refreshed its look across multiple touchpoints, from festive packaging to app updates and exclusive online merchandise.
Holiday Packaging
Dunkin’ introduced eye-catching holiday packaging designs for its seasonal products. Festive cups featured snowflakes, reindeer, and holiday-themed patterns. Limited-edition donut boxes showcased colorful graphics depicting winter scenes and holiday icons. The brand also rolled out themed napkins and bags to complement the seasonal ambiance in stores.
Specialty drink carriers were designed for holiday party convenience. These carriers featured insulated compartments to keep hot and cold drinks at ideal temperatures. Reusable tumblers and mugs with seasonal designs became popular gift items.
Dunkin’ App Updates
The Dunkin’ mobile app received updates to highlight seasonal offerings. A redesigned home screen showcased limited-time menu items with vibrant visuals. New features included:
- Personalized recommendations based on previous seasonal purchases
- Exclusive app-only holiday deals and promotions
- Ability to send digital gift cards with seasonal designs
- Interactive holiday-themed games and challenges
Push notifications alerted users to new seasonal items and limited-time offers. The app also integrated augmented reality features, allowing customers to virtually “try on” holiday drinks and donuts.
ShopDunkin.com Exclusives
ShopDunkin.com expanded its seasonal merchandise offerings. Exclusive holiday-themed products included:
- Ugly sweaters featuring Dunkin’ logos and donut designs
- Limited-edition ornaments shaped like coffee cups and donuts
- Scented candles with seasonal Dunkin’ fragrances
- Holiday-themed socks, beanies, and scarves
The website implemented a gift guide feature to help shoppers find perfect presents for Dunkin’ enthusiasts. Early access to seasonal merchandise was offered to DD Perks members. ShopDunkin.com also introduced virtual gift boxes, allowing customers to curate and send personalized collections of Dunkin’ merchandise and gift cards.